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Build better interactive tools and content to increase online engagement.

Custom website developments produce unique online functions that can improve service and support, enhance user experience, improve branding, and ultimately drive more people into all stages of your revenue funnel.

What are Custom Website Developments?

Custom website development involves understanding the buyer journey and then creating unique and relevant web experiences to drive better engagement and conversion into the revenue funnel. These can include custom quoting tools for price estimates, custom product configuration tools, mobile apps, geo-based search for proximity awareness or physical location visits, and more.

Modern Office Workers

Custom website development of tools and interactive content involves utilising various programming languages and technologies such as HTML, JavaScript, PHP, and CSS to create the desired functionalities. For example, a geo place finder may leverage JavaScript and Google Maps API for integration. Mobile apps can be developed using languages like Swift for iOS or Java/Kotlin for Android platforms.

Integration with CRM systems, like Salesforce, Dynamics 365, HubSpot, or others may require API integration and backend development using languages such as PHP or Node.js. Custom product configurators often involve a combination of frontend technologies like JavaScript frameworks (React, Angular, Vue.js) and backend languages like PHP or Python.

These custom developments can be implemented within popular content management systems (CMS) such as WordPress, Optimizely, WIX, or others. CMS platforms offer flexibility and ease of content management while allowing custom coding to easily integrate the desired tools and functionalities.

Overall, custom website development from AIM utilises a combination of programming languages, APIs, CRM integrations, and CMS platforms to bring interactive tools to life and enhance user experiences on websites.

Why Custom Web Developments?

Attracts online traffic

Custom website developments allow you to create a user experience that is specifically designed to meet your audience's needs, preferences, and goals. By customising the design, features, and functionalities, you can provide a seamless and intuitive experience that enhances engagement and satisfaction.

Enhanced Functionality

Custom website developments allow you to incorporate personalised functionalities that cater to your specific business needs. Whether it's a custom quoting tool, interactive product configurator, or seamless integration with your CRM system, you can tailor the website to provide unique functionalities that enhance user experience, streamline processes, and meet your business objectives.

Unique Brand Identity

A custom website development enables you to showcase your brand's unique identity and personality. You can incorporate custom designs, branding elements, and interactive features that align with your brand image, creating a memorable and cohesive online presence.

Competitive Advantage

A custom website sets you apart from competitors by offering unique features and functionalities tailored to your target audience. This differentiation helps attract and retain visitors, providing a competitive edge in the crowded online landscape.

Improved Performance and Speed

Custom developments allow you to optimise website performance by streamlining code, optimising images, and implementing efficient caching techniques. This results in faster loading times, smooth navigation, and an overall improved user experience.

Enhanced SEO Capabilities

Custom website tools and interactive content provide fantastic opportunity to improve ranking in search engines to drive increased traffic and ultimately engagement from interested constituents including targeted perfect-profile prospects.

Not all Custom Web Developments are created equally.

Creating cool website tools and interactive content for can be enticing, but it's important to ensure these custom developments are strategically aligned with the buyer's journey if you are to ensure they work to address the specific needs and preferences of your targeted prospects at the right time. Do this, and you'll be offering real value to your online visitors as you effectively educate, engage, and persuade them to move in your favour. This strategic alignment of custom web developments with real-world lead acquisition enhances engagement, builds trust, and significantly increases the likelihood of successful conversions.

Why engage AIM to produce your Custom Web Developments?

    We focus on delivering the custom tools, features, sites and apps that will improve your business outcomes including the way you present your brand, engage your online visitors, improve the efficiency with which you generate and nurture leads, and leverage your existing technology that you wish to retain going forward.

    25+ years experience along with current development expertise is a potent combination when you want a team that can develop better custom web content, tools, sites and apps for a wide range of platforms, and using a wide range of tech.

    Delivery guarantees that ensure you are 100% delighted with the final product delivered on time and to budget.

    Quality as we work with you on the development strategy through to all detail across visual design, code, implementation and integration so it looks great, works great and provides a better soluton for your organisation.

    We have the developers in our experienced virtual team with the tech application, database, CRM, CMS and coding knowledge we need to produce brilliant results without being contrained by bandwidth, including an ex-Google employee for when you really want your development to shine and rank online.

    We make you look fantastic as we work with you to create a custom piece of interactive content, feature, site or app that works exactly as you want, when you want, and where you want.

    Precise quoting and budget management so you get no surprises at the end when the invoice rolls in.

    Pay nothing until the project is delivered to your 100% delight. That's right. Nothing. No 'progress' payments. We're in it with you and will not invoice until the product is delivered.

    Professional communication so you know the status of our work and progress through the development at all times. Now you have answers for the boss and the project team at all times.

Let's take a look at your next Custom Web Development project and we'll show you how we would ensure it works beautifully - technically, visually and in terms of building your online user experience and revenue funnel.

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