120+ fast-read articles to help across the entire Revenue Funnel.

6 Steps to Hiring a B2B Marketing Director

Hiring the right B2B Marketing Director is crucial to the success of your marketing strategy. A great Marketing Director can help you...

6 Steps to Measuring Sales Velocity

Measuring sales velocity is a critical aspect of any sales strategy. It refers to the speed at which deals move through your pipeline,...

What Content Metrics Matter Most to Your Revenue Funnel?

In today's digital age, content is king. But not all content is created equal. The content you create and publish should be tied to your...

Can our B2B Business Integrate LinkedIn Sales Navigator with our HubSpot CRM?

As a B2B business, you likely use a variety of tools and platforms to manage your sales and marketing efforts. Two of the most popular...

6 Steps to Analysing Your Sales Pipeline

Analysing your sales pipeline is an essential part of any sales strategy. By understanding your sales pipeline, you can identify areas...

The Top Strategies for Successful B2B Marketing in 2023

In 2023, the focus of B2B marketing will be on building long-term relationships with customers, improving lead generation and lead...

What are the Proven Top 5 Content Formats for B2B Lead Generation?

As a B2B marketer, creating and distributing high-quality content is crucial to generating leads and building relationships with...

6 Steps to Optimising Your B2B Website for Genuine Lead Generation

In today's digital age, a business website is one of the most critical assets for generating leads. However, having a website alone does...

Turning Your Blogs Into Video: Here's How and Why

Blogging has been a popular marketing tool for years. However, as video continues to rise in popularity, it’s essential to adapt your...

6 Steps to Define Your Target Audience when Improving your B2B Lead Generation Program

Defining your target audience is an essential first step in developing an effective B2B lead generation program. Understanding your...