EMAIL MARKETING
Nurture more leads, more efficiently.
Email marketing for lead nurture allows personalised and targeted communication, delivering relevant content, nurturing relationships, and guiding leads through the sales funnel, fostering trust, engagement, and ultimately increasing conversion rates and customer loyalty.
What is Email Marketing?
Email marketing is a digital marketing strategy that involves sending emails to a targeted list of subscribers with the goal of promoting a product, service, or brand and driving conversions. Email marketing can be used to build relationships with customers and prospects, keep them informed about new products and promotions, and provide valuable content and information. Effective email marketing requires a deep understanding of the target audience, a clear and compelling message, and a well-designed and optimized email template.
The emails can be sent to a variety of subscribers, including existing customers, prospects, and leads, and can be segmented based on demographics, interests, and behaviors. Email marketing can also be integrated with other marketing activities, such as website landing pages, social media, and online advertising, to drive traffic and conversions. The goal of email marketing is to provide a valuable customer experience that supports the sales and marketing process and drives business growth.
Why Email Marketing?
Attracts online traffic
Email marketing is a cost-effective way to nurture leads through to further qualified stages of the Revenue Funnel.
Targeted
Email marketing allows you to target specific segments of your audience based on their interests and behaviors, making it more effective for lead nurturing.
Personalisation
Email marketing allows for personalization, which is key in building relationships with early stage leads.
Increased engagement
By providing valuable and relevant content, email marketing can help increase engagement and build trust with early stage leads.
Measurable
Email marketing provides valuable insights into the performance of your campaigns, allowing you to make informed decisions about future campaigns.
Automated
Automated email campaigns can help to ensure that your messages are timely and consistent, maximizing their impact and freeing up time for other tasks.
Not all Email Marketing is created equally.
Not all email marketing is equal. The effectiveness of email marketing depends on factors such as the relevance and quality of the content, the target audience, the design and layout of the email, and the frequency and timing of the emails. The best email marketing campaigns are well-researched, carefully planned, and tailored to the specific needs and preferences of the target audience. A generic one-size-fits-all approach to email marketing is not effective and businesses that take the time to understand their customers and create targeted, relevant campaigns are likely to see better results.
Why engage AIM to improve the way you nurture your early stage leads using Email Marketing?
- 25+ years experience reviewing, deploying, using and managing a wide range of inboiund marketing and sales technology
Way ahead of our time with a passion for inbound tech that continues today as we launched as Australia's first truly integrated marketing agency back in 1998 under the name Tolemy (and became one of Adobe's. Meta's and HubSpot's first Partner agency's in Australia in 2012 - well before they were even here).
Excellent team of designer and developers that can scale as we need so we rarely hit bandwidth issues.
Delivery guarantees that ensure you are 100% delighted with the final product delivered on time and to budget.
Quality as we work with you on the development strategy through to all detail across visual design, code, implementation and integration so it looks great, works great and provides a better soluton for your organisation.
We have the developers in our experienced virtual team with the tech application, database, CRM, CMS and coding knowledge we need to produce brilliantly without being contrained by bandwidth, including an ex-Google employee for when you really want your development to shine and rank online.
We make you look fantastic as we work with you to create a custom piece of interactive content, feature, site or app that works exactly as you want, when you want, and where you want.
Precise quoting and budget management so you get no surprises at the end when the invoice rolls in.
Pay nothing until the project is delivered to your 100% delight. That's right. Nothing. No 'progress' payments. We're in it with you and will not invoice until the product is delivered.
Professional communication so you know the status of our work and progress through the development at all times. Now you have answers for the boss and the project team at all times.