PAID ONLINE ADVERTISING (PPC)
Accelerate lead generation with targeted online advertising.
Incorporating PPC (Pay-Per-Click) in your revenue funnel accelerates growth by driving targeted traffic, increasing brand visibility, and delivering immediate results, leading to higher conversions, revenue generation, and ROI.
What is Paid Online Advertising?
Paid online advertising refers to the practice of paying for placement of advertising on websites, search engines, social media platforms, and other online channels with the goal of reaching and engaging target audiences. This can include display ads, pay-per-click (PPC) ads, sponsored social media posts, and other forms of online advertising.
Paid online advertising allows businesses to reach a large and targeted audience, increase brand awareness, drive traffic to their website, and ultimately drive conversions and sales. Advertisers typically bid on keywords, select target audience demographics, and set a budget to determine the reach and cost of their campaigns. Paid online advertising can be an effective tool for businesses of all sizes, but it requires careful planning, monitoring, and optimization to ensure a positive return on investment.
Why PPC Paid Advertising?
Attracts online traffic
PPC allows you to target specific demographics, interests, and geographic locations, ensuring that your ads reach the right audience.
Immediate results
Unlike SEO, PPC provides immediate results, allowing you to start seeing a return on your investment right away.
Cost-effective
PPC is cost-effective compared to traditional outbound marketing methods, such as print or TV advertising, as you only pay when someone clicks on your ad.
Measurable results
PPC provides measurable results, allowing you to track and analyze your progress and make data-driven decisions to improve your strategy.
Increased brand awareness
PPC can increase brand awareness by reaching a wider audience and increasing your visibility online.
Flexibility
PPC allows for flexibility in terms of budget, targeting, and messaging, allowing you to make changes to your campaign as needed to achieve your desired results.
Not all PPC campaigns are created equally.
Not all pay-per-click (PPC) advertising is equal. The effectiveness of PPC depends on factors such as the relevance and quality of the ad content, the targeting, the design and layout of the ad, the bid strategy, and the technology used. The best PPC campaigns are well-researched, carefully planned, and optimized for maximum impact and return on investment. A generic one-size-fits-all approach to PPC is not effective and businesses that take the time to understand their customers and create targeted, data-driven campaigns are likely to see better results.
Why engage AIM to plan, create, launch and manage your paid lead generation campaigns across Google and social platforms?
- 25+ years experience reviewing, deploying, using and managing a wide range of inboiund marketing and sales technology
Way ahead of our time with a passion for inbound tech that continues today as we launched as Australia's first truly integrated marketing agency back in 1998 under the name Tolemy (and became one of Adobe's. Meta's and HubSpot's first Partner agency's in Australia in 2012 - well before they were even here).
Excellent team of designer and developers that can scale as we need so we rarely hit bandwidth issues.
Delivery guarantees that ensure you are 100% delighted with the final product delivered on time and to budget.
Quality as we work with you on the development strategy through to all detail across visual design, code, implementation and integration so it looks great, works great and provides a better soluton for your organisation.
We have the developers in our experienced virtual team with the tech application, database, CRM, CMS and coding knowledge we need to produce brilliantly without being contrained by bandwidth, including an ex-Google employee for when you really want your development to shine and rank online.
We make you look fantastic as we work with you to create a custom piece of interactive content, feature, site or app that works exactly as you want, when you want, and where you want.
Precise quoting and budget management so you get no surprises at the end when the invoice rolls in.
Pay nothing until the project is delivered to your 100% delight. That's right. Nothing. No 'progress' payments. We're in it with you and will not invoice until the product is delivered.
Professional communication so you know the status of our work and progress through the development at all times. Now you have answers for the boss and the project team at all times.