6 Steps to Hiring a B2B Marketing Director
Hiring the right B2B Marketing Director is crucial to the success of your marketing strategy. A great Marketing Director can help you...
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INBOUND MARKETING
Create a lead machine to feed your revenue funnel. 24/7.
Inbound marketing is a critical plan to leverage content and online tools to match the way your buyers want to buy, from start to finish - to create a healthier funnel, with predictable & repeatable streams of leads, customers and highly profitable revenue.
Six reasons why Inbound Marketing
Builds Trust
Inbound marketing techniques such as creating helpful content and sending useful emails that respond to a prospect's needs, builds trust and reduces the perceived risk prospects associate with your brand.
Adds Business Value
Inbound marketing produces the type of content, process and tech assets that work into the future to generate revenue and as such are more at home on the balance sheet than expense line.
Predictable
Inbound marketing works to a set of formulas down the revenue funnel that can be forecast more accurately than mass marketing and general sales techniques.
Better ROI
With a leaner, more focused advertising spend on inbound marketing, your business can save money and experience higher ROI over time.
Efficient
With a more targeted and informed approach, inbound marketing will attract the type of prospects that are more likely to be interested in your solutions.
Increased Close Rates
With a flow of leads now coming through the inbound marketing component of the revenue funnel, your sales people can focus on closing business, rather than finding it.
Not all inbound marketing strategies are created equally.
Creating an inbound marketing strategy can be the difference between success or failure in reaching your revenue goals over the coming years. It's not something that should just be taken lightly. Your inbound marketing strategy needs to be backed by deep experience and innovation.
Our agency has been creating inbound marketing strategies for over 20 years - and is one of the longest serving HubSpot Partners in Australia having achieved gold status way back in 2012 (before HubSpot was even in Australia).
Our Inbound Marketing services
Our Inbound Marketing services are designed to help businesses attract, engage, and delight their target audience through various inbound strategies, such as content creation, lead generation, search engine optimisation, livechat and more. Our team of experienced professionals provides a comprehensive range of services, including inbound strategy development, content creation, website design and development, email marketing, lead nurturing, and reporting and analysis. By working with us, businesses can benefit from a personalised and effective inbound marketing strategy that can generate quality leads, increase website traffic, and drive long-term growth and success.
Scroll this page to see a summary of all services.
INBOUND MARKETING STRATEGY
Plan for your success.
An inbound marketing strategy is a critical plan to leverage content and online tools 24/7 to match the way your buyers want to buy, from start to finish - to create a healthier funnel, with predictable & repeatable streams of leads, customers and highly profitable revenue.
CONTENT CREATION
The critical baseline of your inbound marketing.
Great content attracts and engages the best prospects at every stage of their buying journey, positioning your brand, in their mind, as a winning option from start to finish, for a healthier funnel, better close rates & increased margins.
Our team of inbound marketing consultants, brand writers, graphic designers, demand generation experts, HubSpot experts and web developers have produced over 5,000 pieces of content for a wide range of businesses over more than 20 years.
CONTENT CAMPAIGNS
Time to attract and engage the right type of prospects 24/7.
Great content attracts and engages the best prospects at every stage of their buying journey, positioning your brand, in their mind, as a winning option from start to finish, for a healthier funnel, better close rates & increased margins.
We’re a team of creative, business-savvy people who’ve come together to help you achieve your goals and produce genuine revenue results. We'd be happy to show you any number of them should you wish to see the creative qu
SEARCH ENGINE OPTIMISATION (SEO)
Accelerate engagement with prospects online.
Optimise your website and content to increase its visibility when prospects search for solutions, products or services related to your business, to drive engagement at every stage of the buying journey, and position your brand, in their mind, as a winning option from start to finish, for a healthier revenue funnel, better close rates & increased margins.
PAID ADVERTISING (PPC)
Accelerate engagement with prospects online.
Paid advertising on search and social platforms puts your brand in front of prospects searching for answers to questions related to your offering, to drive engagement at every stage of the buying journey, and position your brand, in their mind, as a winning option from start to finish, for a healthier revenue funnel, better close rates & increased margins.
CONVERSION RATE OPTIMISATION (CRO)
Make more of your online traffic to increase revenue.
Double your conversion rate and you likely double your business as it's a measure (and continual improvement) of the percentage of visitors you've worked so hard to attract, that take the desired action (conversion) on your website for a healthier revenue funnel, better close rates & increased margins.
CHATBOTS
Scale prospect interaction without human intervention.
Help the prospects that have taken the time to visit your website by using chatbox tools, processes and scripts to match your business requirements and qualify early-stage leads, book meetings, provide customer support, and scale your initial one-to-one conversations, for a healthier revenue funnel, better close rates & increased margins.
LIVECHAT
Service your online prospects the way they prefer.
You wouldn't ignore visitors to office. So why do it online? Nearly 1 in 2 online users say they prefer real-time customer service via live chat over other methods such as form, email or phone. So if you're not providing this service, properly, then you are probably just throwing away potential prospects that you've worked so hard to attract in the first place.
Our agency can work through your business processes with you to outline the best LiveChat approach for your business, write all scripts to suit the lead routing, deploy the technology for your existing website, and even provide the people to man the service 24/7 or even during business hours.
EMAIL MARKETING
Nurture prospects and customers across their lifecycle
Prospects consider how they are treated prior to the sale as a likely indicator as to how they will be treated post-sale. So treat them well from the very first touch. Lead nurturing emails allow your team to build a relationship with early prospects and early-stage leads to move them down the Revenue Funnel until they indicate they are a qualified opportunity to hand to your sales team. It’s a legal use of email and one of the most effective and efficient nurturing tactics available.
Our agency can plan, write and deploy an automated branched email nurturing program that responds to the behaviour of your prospects and where they are on their buying journey.
WEBSITES
Turn your website into your highest performing 24/7 salesperson
Your website is the hub of your online presence; As your digital storefront, it needs to generate leads and nurture prospects. Our agency has been creating inbound focused websites for over two decades using the very latest technologies for the content management system, forms, and CRM integrations.
MARKETING REPORTING
Measure ROI and drive continual improvement
If your marketing efforts aren’t resulting in revenue, then they’re not effective. So, it’s important to look beyond impressions, visits and leads to see how those metrics are resulting in qualified opportunities and customers.
Our agency has been planning, producing, deploying and managing inbound marketing programs for over 20 years - and is one of the longest serving HubSpot Partners in Australia having achieved gold status way back in 2012 (before HubSpot was even in Australia). We know what we're doing and will add value to your brand and business immediately.
Our Blogs
We offer a wealth of valuable resources on inbound marketing, including more than 100 articles filled with statistics, practical tips, and references. Whether you're looking to boost your revenue funnel or simply learn more about effective inbound marketing strategies, our easy-to-read articles provide the insights and information you need to succeed.
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