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Turning Your Blogs Into Video: Here's How and Why

Blogging has been a popular marketing tool for years. However, as video continues to rise in popularity, it’s essential to adapt your strategy to include video content. Creating videos is an excellent way to boost your brand’s reach and visibility. But how do you turn your blogs into videos? And why should you bother?



In this blog, we’ll discuss the benefits of turning your blogs into videos, how to create them, and provide you with statistics to back up why this is such a powerful marketing tool.




Why Turn Your Blogs Into Videos? Video content has become increasingly popular, and for a good reason. Video content is a powerful tool that can help you stand out in a crowded marketplace and reach your target audience more effectively. By taking the time to turn your blogs into videos, you’re giving your audience a new way to consume your content, and you’re also increasing your chances of reaching new viewers who prefer video content over text.


Here are some statistics that highlight why turning your blogs into videos is a great idea:

  1. By 2022, online videos will make up more than 82% of all consumer internet traffic - Cisco

  2. Videos are shared 1,200% more than text and links combined - G2 Crowd

  3. Adding a video to your landing page can increase conversions by up to 80% - Unbounce

  4. 92% of marketers who use video say that it’s an important part of their marketing strategy - Wyzowl

  5. Video content generates 1200% more shares than text and image content combined - G2 Crowd


As you can see, video content is extremely powerful and can help you reach a wider audience. By turning your blogs into videos, you’re taking advantage of the benefits of both written and visual content.


How to Turn Your Blogs Into Videos?

Creating videos might seem like a daunting task, but it doesn’t have to be. Here are some simple steps you can follow to turn your blogs into videos:

  1. Choose the blog post you want to turn into a video. Start with one of your most popular posts or the one that you think would be most interesting to your target audience.

  2. Create a storyboard. A storyboard is a visual representation of your video’s script. It will help you organise your thoughts and ensure that your video flows smoothly.

  3. Write a script. Use your blog post as a starting point for your script. Make sure your script is engaging and speaks directly to your target audience.

  4. Record your video. You can use your smartphone or a camera to record your video. Be sure to have good lighting and clear audio.

  5. Edit your video. You can use editing software like Adobe Premiere Pro or iMovie to edit your video. Add any text, graphics, or music to make your video more engaging.

  6. Publish your video. Upload your video to YouTube or Vimeo and share it on your blog and social media channels.


By following these steps, you can create a video that complements your blog post and appeals to your target audience.


Tips for Creating Great Videos Here are some tips to help you create great videos:

  1. Keep it short and sweet. Attention spans are short, so aim for videos that are no longer than 3 minutes.

  2. Add captions. Not everyone can listen to your video, so be sure to add captions for those who prefer to read.

  3. Include a call-to-action. Encourage your viewers to take action, such as subscribing to your blog or following you on social media.

  4. Make it visually appealing. Use graphics, animation, and music to make your video more engaging.

  5. Share it widely. Share your video on social media, your blog, and other relevant platforms.



Conclusion

By turning your blogs into videos, you can engage a wider audience, increase conversions, and ultimately, drive more traffic to your website, taking your marketing strategy to the next level and achieving your goals more effectively.


So what are you waiting for? Start creating your first video today and see the results for yourself!


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