REVENUE OPERATIONS
Invest in the efficiency of your customer acquisition process.
Revenue Operations, also referred to as RevOps, is the technology and automated business process that drives your inbound marketing, inbound sales, account-based marketing to ultimately improve the value, efficiency and velocity of the Revenue Funnel to drive scalable, predictable growth into the future.
Six reasons why you should put a focus on your RevOps?
Take control of revenue
A focus on revOps means you can stop hoping for new revenue and start operationalising it across their entire business with an aligned sale sand marketing function.
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Clean up the data
RevOps addresses messy data and overlapping tools by activating a single entity to oversee the data and tools used to track the flow of revenue through the business.
Brand consistency
RevOps builds processes for every stage in the customer journey to create a consistent and delightful experience for prospects moving through the customer journey.
Maximise revenue
Succesful RevOps means that going forward the right hand will know what the left hand is doing - resulting in a better customer experience and no longer leaving money on the table in lost leads and opportunities.
Creates teamwork
RevOps breaks down department silos by shifting the focus away from individuals to a team based approach that sees the customer engagement and revenue flow as one integrated experience.
Efficiency
Marketing and Sales technology has been important to ensure consistency across process, customer experience, and brand messaging, even as your personnel change over time.
Not all RevOps programs are created equally.
According to SiriusDecisions, B2B organizations that implement aligned revenue operations (RevOps) will be best positioned to thrive in the next three to five years.
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Our agency has been creating inbound sales assets and programs for over 20 years - and is one of the longest serving HubSpot Partners in Australia having achieved gold status way back in 2012 (before HubSpot was even in Australia).
Our RevOps services
AIM uses a holistic framework that aligns your business's internal marketing and sales processes, platforms and people around efficient and predictable revenue growth across the entire buyer's journey and down the entire Revenue Funnel.
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You're almost certainly doing some form of RevOps now. So together we’ll focus on:
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Unifying technical solutions across all software platforms and business teams
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Constructing the data needed to accurately predict revenue growth over time
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Enhancing customer experience regardless where they are in their journey
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Scaling your organization and adapting revenue models for sustainability
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Training your sales teams to use the insights garnered from yoru new revOps model
HubSpot
Making it work for your specific business environment
You need to make sure you have the right processes in place to create a culture of collaboration. RevOps activates uniform processes to foster accountability and trust within your business. As your teams work together to convert prospects into qualified prospects and delight clients, you'll begin to see additional benefits such as shorter sales cycles, reduced cost of acquisition, improved retention, and a higher bottomline margin.
WordPress
Deploy using the most effective revenue ops platform in the world
Having accurate and immediate information is the key to success in any situation. Within your organisation, you need to connect and align your technology to provide a clear and accurate story around your revenue funnel. By providing a single source of truth, individuals can identify how they, directly and indirectly, impact the pipeline.
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Our team are able to deploy a fresh new RevOps platform using the HubSpot technology, or integrate such technology seamlessly into your existing platforms whether that be your content management systems, or CRM platforms.
Wix
Deploy using the most effective revenue ops platform in the world
Having accurate and immediate information is the key to success in any situation. Within your organisation, you need to connect and align your technology to provide a clear and accurate story around your revenue funnel. By providing a single source of truth, individuals can identify how they, directly and indirectly, impact the pipeline.
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Our team are able to deploy a fresh new RevOps platform using the HubSpot technology, or integrate such technology seamlessly into your existing platforms whether that be your content management systems, or CRM platforms.
Deploy using the most effective revenue ops platform in the world
Having accurate and immediate information is the key to success in any situation. Within your organisation, you need to connect and align your technology to provide a clear and accurate story around your revenue funnel. By providing a single source of truth, individuals can identify how they, directly and indirectly, impact the pipeline.
​
Our team are able to deploy a fresh new RevOps platform using the HubSpot technology, or integrate such technology seamlessly into your existing platforms whether that be your content management systems, or CRM platforms.
Deploy using the most effective revenue ops platform in the world
Having accurate and immediate information is the key to success in any situation. Within your organisation, you need to connect and align your technology to provide a clear and accurate story around your revenue funnel. By providing a single source of truth, individuals can identify how they, directly and indirectly, impact the pipeline.
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Our team are able to deploy a fresh new RevOps platform using the HubSpot technology, or integrate such technology seamlessly into your existing platforms whether that be your content management systems, or CRM platforms.
PEOPLE
It's as good as the peple you put on the RevOps team
The third and final pillar is the People responsible for bringing together and managing your process and platforms. Depending on an business's size, you may want to create a specific RevOps team or distribute the responsibilities of RevOps among your existing team members as well as our team.
Great tech partners to deliver the stuff we need to deliver on our promises.
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Why engage AIM for your RevOps development across process, platform and people?
Since 2012, we've been helping businesses increase revenue more efficiently using the HubSpot platform. In fact, we were providing HubSpot in Australia before HubSpot was even here themselves.​ So whether you're large, small, or need help across the entire Revenue Funnel - or just part of it, then we can help.
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Beyond the technology, our team brings a wealth of experience in both marketing and sales operations having been held accountable to significant Revenue Funnels beyond $1B per annum ourselves at time in our working lives. So you can be sure that we will add value to your business and the way you build your revenue machine operations from day one.
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