PPC PAID ADVERTISING

Accelerate prospect engagement online

Paid advertising on search and social platforms puts your brand in front of prospects searching for answers to questions related to your offering, to drive engagement at every stage of the buying journey, and position your brand, in their mind, as a winning option from start to finish, for a healthier revenue funnel, better close rates & increased margins.

Not all content is created equally.

Creating content for the sake of having content isn’t going to bring you any closer to achieving your marketing objectives. Your content creation needs to be backed by strategy — and buyer personas should be the center of that strategy.

Our team of content marketing experts will work with you to develop a content strategy that addresses the needs of your personas, and then they’ll create all the assets required to implement it. This will ensure that your target audience is receiving messaging that resonates with them and helps progress them through the buyer’s journey.

Attract the right website visitors.

Search-optimised content, focused on what shoppers are looking for, drives the right visitors to your site and makes your brand synonymous with the answers they need.

The most effective content is persona-targeted.

Creating content for the sake of having content won’t help your business grow. Instead, you need to think about what your buyer personas need and create content that provides value to them.