Account-based sales teams typically sell to named accounts with multiple buyers and complex sales cycles. These teams prioritise these accounts and use personalised outreach and engagement to build relationships and close deals.
This requires a comprehensive understanding of the account's needs, as well as a streamlined approach to lead management and reporting. That's where HubSpot comes in.
HubSpot offers a suite of tools that can help account-based sales teams drive more leads and close more deals. Here's how:
Targeted outreach With HubSpot's marketing automation and CRM tools, ABS teams can create targeted outreach campaigns that are tailored to each account's needs. This can include personalized emails, targeted ads, and social media campaigns.
Comprehensive lead management HubSpot's CRM allows ABS teams to track and manage leads from initial contact to close. This includes lead scoring and lead nurturing tools, which help teams identify the accounts that are most likely to convert and prioritise them for outreach.
Reporting and analytics With HubSpot's reporting and analytics tools, ABS teams can track the effectiveness of their outreach efforts and make data-driven decisions about where to focus their resources. This includes detailed reports on lead sources, engagement rates, and conversion rates.
Seamless integration HubSpot integrates with a variety of other sales and marketing tools, making it easy for ABS teams to manage their outreach efforts across platforms. This includes integration with LinkedIn Sales Navigator, which allows teams to target key accounts with precision and track engagement.
Personalised customer experience With HubSpot's service and customer support tools, ABS teams can provide a personalised experience for each account, increasing the likelihood of repeat business and referrals.
But don't just take our word for it. Here are some statistics on how HubSpot has helped ABS teams grow their revenue funnel:
Companies that use HubSpot's marketing automation see a 20% increase in sales opportunities. (Source: HubSpot)
Companies that use HubSpot's CRM see an average of 48% increase in sales-qualified leads. (Source: HubSpot)
ABS teams that use HubSpot's CRM report a 20% increase in deal size. (Source: HubSpot)
HubSpot's service hub has helped companies reduce customer churn by 16%. (Source: HubSpot)
ABS teams that use HubSpot's reporting tools report a 23% increase in their ability to accurately forecast revenue. (Source: HubSpot)
In conclusion, HubSpot provides ABS teams with the tools they need to build strong relationships with high-value accounts, drive more leads, and close more deals.
With its marketing automation, comprehensive lead management, reporting and analytics, seamless integration, and personalised customer experience, it's no wonder that HubSpot is a go-to choice for ABS teams looking to grow their revenue funnel.