Email marketing is a powerful tool for businesses to engage with their customers and promote their products or services. HubSpot is a leading marketing platform that offers a range of features to help businesses automate and optimise their email marketing campaigns.
To get started with email marketing in HubSpot, the first step is to create a contact list. HubSpot offers various ways to collect contacts, such as forms on your website, landing pages, and integrations with other tools.
Once you have a list of contacts, you can begin to create and send emails. HubSpot offers a drag-and-drop email editor that allows you to create professional-looking emails without any coding skills. You can also personalise your emails with merge fields that automatically pull in information from your contact database.
HubSpot also provides a range of email templates that you can use as a starting point for your campaigns. These templates are designed to be mobile-responsive and optimised for high deliverability.
To ensure that your emails reach your contacts' inboxes, HubSpot offers email deliverability tools that monitor and optimise your email performance. You can track key metrics such as open and click-through rates, and use this data to optimise your campaigns over time.
Finally, HubSpot allows you to automate your email marketing campaigns with workflows. Workflows allow you to set up triggers and actions that automatically send targeted emails to your contacts based on their behavior, interests, and other criteria.
In summary, HubSpot offers a powerful email marketing solution that enables businesses to create, send, and automate their email campaigns with ease. With HubSpot's tools, you can engage with your customers, build relationships, and drive revenue for your business.