top of page

5 Ways an IT Business Can Use Inbound Marketing to Grow

Inbound marketing is a highly effective strategy for attracting and engaging with potential customers in the digital age.

With the vast majority of consumers beginning their purchasing journey online, IT businesses that utilise inbound marketing techniques can gain a significant competitive advantage.

In this blog, we'll explore how IT businesses can best use inbound marketing to generate leads, boost conversions, and ultimately grow their business.

What is Inbound Marketing?

Inbound marketing is a digital marketing strategy that aims to attract customers through valuable and relevant content, rather than interrupting them with traditional advertising methods. It involves creating and sharing content that provides value to potential customers, ultimately leading them down the path to becoming a customer.

The key elements of inbound marketing are:

  1. Attract: Use content marketing, SEO, and social media to drive traffic to your website.

  2. Convert: Once you have attracted visitors, convert them into leads by offering them valuable content in exchange for their contact information.

  3. Close: Use email marketing, marketing automation, and sales tactics to turn leads into customers.

  4. Delight: Provide excellent customer service and continue to offer valuable content to retain customers and turn them into brand advocates.

How Can IT Businesses Best Use Inbound Marketing?

  1. Blogging Blogging is one of the most effective inbound marketing techniques for IT businesses. A well-written blog can attract a large audience and establish a company as a thought leader in its field. Companies that blog generate 67% more leads per month than those that do not. Additionally, blogs can improve search engine rankings, as search engines favor websites that regularly produce fresh, high-quality content.

  2. Social Media Social media is a powerful tool for IT businesses to reach a wider audience and engage with potential customers. With 3.78 billion social media users worldwide, IT businesses can't afford to ignore this channel. Social media is an excellent platform for sharing blog content, interacting with customers, and showcasing the company's expertise.

  3. Video Marketing Video marketing has become increasingly popular in recent years and is an effective way for IT businesses to showcase their products and services. 81% of businesses use video as a marketing tool, and 78% of people watch videos online every week. Video marketing can also help improve SEO, as videos are more likely to be shared than other forms of content.

  4. Email Marketing Email marketing is a highly effective way for IT businesses to nurture leads and convert them into customers. 59% of B2B marketers say email is their most effective channel for generating revenue, and email marketing has an ROI of 4400%. IT businesses can use email marketing to share valuable content, promote new products and services, and nurture leads through the sales funnel.

  5. Webinars Webinars are another effective way for IT businesses to share their expertise and generate leads. Webinars can be used to showcase new products, provide tutorials, and share industry insights. They are also an excellent way to engage with potential customers and establish a relationship of trust.

Inbound Marketing Statistics: To understand the effectiveness of inbound marketing for IT businesses, here are some key statistics:

  • 70% of marketers say inbound marketing is the most effective marketing method.

  • Inbound leads cost 61% less than outbound leads.

  • Businesses that blog generate 67% more leads per month than those that do not.

  • 91% of B2B marketers use content marketing to reach customers.

  • Companies that automate lead management see a 10% or more increase in revenue in 6-9 months.

  • Video marketers get 66% more qualified leads per year.

  • The average ROI for email marketing is 4400%.


Inbound marketing is a highly effective strategy for IT businesses to attract and engage with potential customers. By creating valuable and relevant content, businesses can establish themselves as thought leaders in their industry, increase their online visibility, and ultimately drive more leads and conversions. By utilising techniques such as blogging, social media, video marketing, email marketing, and webinars, IT businesses can effectively reach their target audience and establish a relationship of trust.

With the significant cost savings and high ROI associated with inbound marketing, IT businesses that invest in this strategy are likely to see significant growth and success in the long term.



I hope you get some value from our blog posts

If you want our team to help you get things done, click here.

bottom of page