Google Ads (formerly known as Google AdWords) is one of the most powerful tools available to marketers looking to drive traffic and generate leads. However, running a successful Google Ads campaign can be challenging, and many businesses struggle to see a positive return on their investment.
In this blog post, we'll share 10 ways to improve your Google Ads campaign, backed by statistics and best practices.
1. Use Relevant Keywords
Choosing the right keywords is critical to the success of your Google Ads campaign. According to research, the average cost per click (CPC) for Google Ads is $2.69, which means that every click counts. By using relevant, high-intent keywords that align with your target audience's search queries, you can increase the likelihood of clicks and conversions.
2. Optimise Ad Copy
Your ad copy is the first impression that potential customers have of your business, so it's essential to make it count. Studies show that headlines with numbers or statistics have a higher click-through rate (CTR) than those without. Additionally, including a clear and compelling call to action (CTA) can improve conversion rates.
3. Utilise Ad Extensions
Ad extensions are additional features that can be added to your Google Ads to provide more information and increase the relevance of your ad. Research shows that ads with ad extensions have a 10-15% higher CTR than those without. Examples of ad extensions include callout extensions, site link extensions, and location extensions.
4. Set a Budget and Bidding Strategy
Having a clear budget and bidding strategy is critical to managing the cost of your Google Ads campaign. Research shows that businesses that set a budget see a 65% higher return on ad spend (ROAS) than those that don't. Additionally, using automated bidding strategies can help to optimise your ad spend and improve your campaign's performance.
5. Test Ad Variations
A/B testing is a powerful tool for improving the performance of your Google Ads campaign. By testing different ad variations, such as headlines, ad copy, and CTAs, you can identify the elements that resonate most with your target audience and adjust your campaign accordingly. Research shows that businesses that test their ad variations see a 37% higher CTR than those that don't.
6. Monitor and Optimise Landing Pages
Your landing page is the final destination for potential customers clicking on your ad, so it's essential to make sure it's optimised for conversions. Research shows that businesses that optimise their landing pages see a 30% higher conversion rate than those that don't. Make sure your landing pages are mobile-friendly, have a clear and compelling value proposition, and provide a seamless user experience.
7. Target High-Value Audiences
Targeting high-value audiences is an effective way to improve the performance of your Google Ads campaign. Research shows that businesses that target high-value audiences see a 70% higher ROAS than those that don't. Consider targeting audiences based on their interests, demographics, or behaviors to reach the most valuable potential customers.
8. Use Remarketing
Remarketing is a powerful tool for re-engaging potential customers who have already shown an interest in your business. Research shows that businesses that use remarketing see a 50% higher CTR and a 33% higher conversion rate than those that don't. Consider targeting potential customers who have visited your website or abandoned their shopping cart to increase the likelihood of conversions.
9. Monitor and Adjust Campaign Settings
Regularly monitoring and adjusting your campaign settings is critical to the success of your Google Ads campaign. Research shows that businesses that adjust their campaign settings see a 28% higher CTR than those that don't. Consider adjusting your targeting, budget, and bidding strategy to improve your campaign's performance.
10. Analyse and Optimise Campaign Performance
Finally, analyzing and optimising your campaign performance is crucial for ongoing success. Use Google Ads' built-in reporting and analytics tools to track your campaign's performance, identify areas for improvement, and optimise your budget and bidding strategy accordingly. Research shows that businesses that analyse and optimise their campaign performance see a 21% higher ROAS than those that don't.
In conclusion, running a successful Google Ads campaign requires ongoing optimisation and attention to detail.
By implementing these 10 best practices, backed by statistics and research, you can improve your campaign's performance and drive more traffic and leads to your business. Remember to regularly monitor and adjust your campaign to stay ahead of the competition and continue to see positive results.
