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10 SEO Statistics Every B2B Business Should Know


Search Engine Optimisation (SEO) is a critical component of a successful digital marketing strategy for B2B businesses. It helps improve visibility, attract qualified leads, and drive traffic to your website. But with so many changes and updates to SEO algorithms, it's important to stay informed and make data-driven decisions.



Here are 10 essential SEO stats that every B2B business should know.

  1. 93% of online experiences begin with a search engine, with Google accounting for over 90% of all searches. (Search Engine Land)

  2. 75% of users never scroll past the first page of search results. (BrightEdge)

  3. A 1-second delay in page load time can result in a 7% reduction in conversions. (Akamai)

  4. Mobile-friendly websites receive a higher search engine ranking, with 53% of all website traffic originating from mobile devices. (Smart Insights)

  5. Long-form content (over 1,500 words) receives 68.1% more links and shares than short-form content (less than 1,500 words). (Backlinko)

  6. 51% of B2B website traffic comes from organic search, making it the largest source of website traffic. (BrightEdge)

  7. The average first page ranking on Google contains 1,890 words. (Backlinko)

  8. High-quality backlinks remain a key ranking factor, with links from high-authority websites increasing search engine ranking by 33%. (Moz)

  9. The use of schema markup on a website can increase click-through rates by up to 30%. (Search Engine Journal)

  10. The use of voice search is expected to increase by 35% in 2021, making it critical to optimize content for voice search keywords. (ComScore)

In conclusion, by staying informed on the latest SEO trends and data, B2B businesses can make informed decisions and optimise their websites for maximum visibility and lead generation.


Whether it's through long-form content, mobile optimisation, or backlink building, the key to success is to understand your target audience and create content that resonates with them. With the right approach, you can increase your chances of success and set yourself apart from the competition.

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