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10 Pay-Per-Click (PPC) Statistics Every B2B Business Should Know.

Pay-per-click (PPC) advertising is an effective way for B2B businesses to reach their target audience and drive leads and sales. With PPC advertising, businesses can target specific keywords and demographics, and only pay when a potential customer clicks on their ad.

Here are 10 PPC stats every B2B business should know.

  1. PPC advertising can lead to a 14.6% conversion rate, compared to a 1.7% conversion rate for traditional outbound marketing methods. (Wordstream)

  2. PPC advertising drives 51% of all website traffic for B2B businesses. (Wordstream)

  3. B2B companies can achieve an average return on investment (ROI) of 200-300% from PPC advertising. (Wordstream)

  4. More than 70% of B2B search engine users click on paid ads. (Wordstream)

  5. The average cost-per-click for B2B keywords is $1-3. (Wordstream)

  6. The use of long-tail keywords in PPC advertising can lower the cost-per-click by 70%. (Wordstream)

  7. Mobile devices account for 60% of all PPC clicks, making mobile optimisation essential for PPC success. (Wordstream)

  8. Using PPC advertising in combination with organic search engine optimisation (SEO) can increase website traffic by up to 50%. (Wordstream)

  9. PPC advertising can drive highly qualified leads, with up to 80% of PPC leads converting into sales. (Wordstream)

  10. PPC advertising allows businesses to reach their target audience at the right place and the right time, with up to 70% of searches resulting in a sale within one hour. (Wordstream)

In conclusion, PPC advertising is an effective way for B2B businesses to drive leads and sales, reach their target audience, and achieve a high return on investment. With these 10 PPC stats in mind, businesses can make informed decisions about their PPC strategy and see significant results from their advertising efforts.



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