Conversion Rate Optimisation (CRO) is a crucial component of any B2B business's digital marketing strategy. The goal of CRO is to increase the percentage of website visitors who take a desired action, such as filling out a form or making a purchase.
Here are 10 CRO stats every B2B business should know:
On average, only 2% of website visitors convert into customers. (Econsultancy)
Over 75% of businesses believe that CRO has a significant impact on their bottom line. (Econsultancy)
The use of personalisation can increase conversion rates by up to 15%. (Crazy Egg)
Including customer reviews on product pages can increase conversion rates by up to 18%. (Crazy Egg)
Landing pages with a clear value proposition can improve conversion rates by up to 40%. (Crazy Egg)
A/B testing is considered the most effective CRO technique, with a success rate of up to 44%. (Crazy Egg)
Mobile optimisation is becoming increasingly important, with mobile conversion rates now accounting for over 50% of all conversions. (Google)
The use of video on landing pages can improve conversion rates by up to 86%. (Wistia)
The average load time for a website is 3 seconds, and a delay of just one second can result in a 7% decrease in conversions. (Akamai)
Interactive elements, such as hover effects and animations, can improve conversion rates by up to 25%. (Crazy Egg)
In conclusion, CRO is an important aspect of any B2B business's digital marketing strategy. By utilising these 10 CRO stats, businesses can optimise their website and improve their conversion rates, resulting in increased revenue and success.
