10 Content Marketing Statistics Every B2B Business Should Know

Content marketing is a powerful strategy for B2B businesses looking to reach, engage, and convert potential customers. By creating valuable, informative content, businesses can build trust and credibility with their target audience, ultimately leading to increased sales and customer loyalty.

In this blog, we'll explore 10 content marketing stats that every B2B business should know.

1. Content marketing generates leads Content marketing can generate leads for B2B businesses, with 69% of B2B marketers reporting that they have generated leads through content marketing.
   

2. Content marketing drives conversions Content marketing can drive conversions, with 77% of B2B marketers reporting that they have converted customers through content marketing.
   

3. Blogging is the most popular form of content marketing Blogging is the most popular form of content marketing, with 66% of B2B marketers reporting that they blog as part of their content marketing strategy.
   

4. Visual content is effective Visual content, such as images and videos, is highly effective for B2B content marketing, with 74% of B2B marketers reporting that visual content is more effective than other forms of content.
   

5. Infographics are popular Infographics are a popular form of visual content, with 68% of B2B marketers reporting that they use infographics as part of their content marketing strategy.
   

6. Content marketing builds trust Content marketing can build trust with potential customers, with 81% of B2B buyers reporting that they are more likely to purchase from a company that provides valuable and informative content.
   

7. Content marketing increases website traffic Content marketing can increase website traffic, with 70% of B2B marketers reporting that they have seen an increase in website traffic as a result of their content marketing efforts.
   

8. Content marketing improves search engine rankings Content marketing can improve search engine rankings, with 70% of B2B marketers reporting that they have seen an improvement in their search engine rankings as a result of their content marketing efforts.
   

9. Content marketing generates social media engagement Content marketing can generate social media engagement, with 68% of B2B marketers reporting that they have seen an increase in social media engagement as a result of their content marketing efforts.
   

10. Content marketing is cost-effective Content marketing is a cost-effective marketing tactic, with 60% of B2B marketers reporting that they have a lower cost-per-lead with content marketing compared to other marketing tactics.

In conclusion, content marketing is a powerful strategy for B2B businesses looking to reach, engage, and convert potential customers. With its ability to generate leads, drive conversions, build trust, and improve search engine rankings, content marketing is a must-consider for businesses looking to succeed in today's competitive landscape.