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10 Content Campaign Statistics Every B2B Business Should Know

In today's digital age, content marketing has become an essential part of a successful marketing strategy for B2B businesses. But with so many businesses jumping on the content marketing bandwagon, it's crucial to stay ahead of the curve and create campaigns that deliver results.

To help you succeed, here are 10 stats that every B2B business should know when it comes to content marketing campaigns.

  1. 91% of B2B buyers prefer interactive and visual content, such as infographics and videos, over traditional text-based content. (Demand Gen Report)

  2. Content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)

  3. Companies that blog regularly generate 67% more leads per month than those who don't. (Hubspot)

  4. B2B companies that use videos in their marketing efforts are 53 times more likely to appear on the first page of search results. (Forrester)

  5. B2B content marketing is most effective when targeting decision-makers, with 70% of B2B buyers indicating that they use content to research purchasing decisions. (Demand Gen Report)

  6. 74% of B2B buyers perform research online before making a purchase, with content playing a critical role in their decision-making process. (Demand Gen Report)

  7. B2B buyers are three times more likely to engage with long-form content (over 1,500 words) than short-form content (less than 500 words). (BuzzSumo)

  8. Email marketing is the most effective content distribution channel, generating an average return on investment (ROI) of 122%. (DMA)

  9. Social media is the second-most effective content distribution channel, with an average ROI of 28%. (DMA)

  10. Personalized content campaigns see an average open rate increase of 14% and a click-through rate increase of 10%. (MarketingSherpa)

In conclusion, by taking advantage of the insights provided by these stats, B2B businesses can create content campaigns that deliver real results.

Whether you prefer visual content, blog posts, or email marketing, the key to success is to understand your target audience and create content that resonates with them. By doing so, you'll not only increase your chances of success, but also set yourself apart from the competition.



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