10 B2B Lead Generation Statistics from HubSpot

Generating leads is a critical aspect of any B2B business's success. Lead generation refers to the process of identifying potential customers and capturing their information, such as their name, email address, and job title, so that they can be contacted and nurtured into becoming paying customers.

Here are 10 lead generation stats from HubSpot every B2B business should know:

1. The average cost per lead for B2B companies is $343. (HubSpot)
   

2. The use of landing pages can increase conversion rates by up to 50%. (HubSpot)
   

3. Email marketing has an average ROI of 122% for B2B businesses. (HubSpot)
   

4. Personalised emails have a higher open rate than generic emails, by up to 50%. (HubSpot)
   

5. B2B companies that blog generate 67% more leads than those that do not. (HubSpot)
   

6. LinkedIn is the most effective social media platform for B2B lead generation, with 94% of B2B marketers using it. (HubSpot)
   

7. The use of lead magnets, such as ebooks or webinars, can increase conversion rates by up to 41%. (HubSpot)
   

8. Referral marketing generates the highest quality leads, with a higher close rate than leads generated from other sources. (HubSpot)
   

9. The use of webinars for lead generation can increase conversions by up to 80%. (HubSpot)
   

10. The use of chatbots for lead generation can increase conversions by up to 30%. (HubSpot)

In conclusion, these 10 lead generation stats show the importance of utilizing a comprehensive lead generation strategy in a B2B business. By utilising the right tactics, businesses can generate more leads, reduce the cost per lead, and increase the quality of leads, resulting in increased revenue and success.