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10 Account Based Marketing Statistics Every B2B Business Should Know

Account-Based Marketing (ABM) is a targeted and personalized marketing approach that focuses on individual accounts, rather than broad demographics. ABM has become increasingly popular among B2B businesses looking to generate high-quality leads and drive sales.



In this blog, we will explore 10 account-based marketing stats that every B2B business should know.

  1. ABM is growing in popularity According to a survey by SiriusDecisions, the number of B2B companies using ABM has grown by 20% in the last year.

  2. ABM delivers higher ROI A study by ITSMA found that ABM programs deliver a higher return on investment (ROI) compared to other marketing strategies.

  3. ABM drives higher deal size A study by Forrester found that ABM drives larger deal sizes, with an average deal size increase of 17%.

  4. ABM increases customer retention rates A study by Demandbase found that companies using ABM saw an average customer retention rate of 91%, compared to an average of 85% for those not using ABM.

  5. ABM leads to more qualified leads ABM is a targeted approach that focuses on high-value accounts, leading to higher-quality leads and better conversion rates.

  6. ABM integrates well with inbound marketing A study by DemandGen found that ABM works well with inbound marketing, with ABM programs delivering a 17% higher conversion rate when combined with inbound marketing tactics.

  7. ABM improves alignment between sales and marketing ABM encourages closer collaboration between sales and marketing teams, leading to a more cohesive and effective approach to lead generation.

  8. ABM increases engagement rates ABM uses personalized and targeted messaging, which leads to higher engagement rates compared to broad-based marketing campaigns.

  9. ABM is more cost-effective than traditional marketing According to a study by SiriusDecisions, ABM is more cost-effective than traditional marketing, delivering a lower cost per lead and a higher conversion rate.

  10. ABM is a long-term strategy ABM is not just a trend – it's a long-term strategy that is here to stay. By focusing on high-value accounts, ABM provides a valuable approach to lead generation and customer acquisition.

In conclusion, ABM is a valuable strategy for B2B businesses looking to generate high-quality leads and drive sales. With its ability to deliver higher ROI, improve customer retention, and increase engagement rates, ABM is a must-have for businesses looking to succeed in today's competitive landscape.

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