top of page

CONTENT MARKETING

Start with this most critical piece.

Great content attracts and engages the best prospects at every stage of their buying journey, positioning your brand, in their mind, as a winning option from start to finish, for a healthier funnel, better close rates & increased margins. 

Not all content is created equally.

Creating content for the sake of having content isn’t going to bring you any closer to achieving your marketing objectives. Your content creation needs to be backed by strategy — and buyer personas should be the center of that strategy.

 

Our team of content marketing experts will work with you to develop a content strategy that addresses the needs of your personas, and then they’ll create all the assets required to implement it. This will ensure that your target audience is receiving messaging that resonates with them and helps progress them through the buyer’s journey.

Attract the right website visitors.

Search-optimised content, focused on what shoppers are looking for, drives the right visitors to your site and makes your brand synonymous with the answers they need.

.

The most effective content is persona-targeted.

Creating content for the sake of having content won’t help your business grow. Instead, you need to think about what your buyer personas need and create content that provides value to them.

Add a Title

Change the text and make it your own. Click here to begin editing.

Add a Title

Change the text and make it your own. Click here to begin editing.

Add a Title

Change the text and make it your own. Click here to begin editing.

Add a Title

Change the text and make it your own. Click here to begin editing.

Add a Title

Change the text and make it your own. Click here to begin editing.

Add a Title

Change the text and make it your own. Click here to begin editing.

Why engage AIM for your content marketing?

Alex Inbound Marketing (AIM) is a highly experienced inbound marketing agency capable of adding real value from day one to your team and business. We've been a HubSpot partner since 2012 (before HubSpot was even in Australia), and have created over 5,000 pieces of commercial content for a wide range of global and Australian based brands. 

We utilise our Content as a Science  (CaaS™️) approach to identify the most important content to be developed across your target sectors and their buying journey's, and then produce with absolute attention to detail, brand consistency, and professional visual design - all to generate engagement across the buying journey.

Is your content contributing to your efficient revenue growth?

Request an audit of your content marketing efforts to determine its effectiveness toward driving growth for your business.

bottom of page