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GAME PLAN STRATEGY

Create a 24/7 inbound lead generation machine.

Inbound marketing is a critical plan to leverage content and online tools to match the way your buyers want to buy, from start to finish - to create a healthier funnel, with predictable & repeatable streams of leads, customers and highly profitable revenue.

What is an Inbound Marketing Strategy?

Inbound marketing is a customer-centric approach to marketing that focuses on attracting and engaging potential customers through relevant and valuable content, thereby building trust and eventually converting them into customers. It involves creating and sharing content across various online channels, such as social media, blogs, email, and landing pages, with the goal of attracting and nurturing prospects towards making a purchase.

Modern Office Workers

An inbound marketing strategy typically includes tactics such as search engine optimisation (SEO), content creation, lead generation, and lead nurturing. The ultimate goal is to help prospects find and connect to your solution and brand so they take their buying journey with you - and ultimately make a purchase decision in your favour.

Why Inbound Marketing Strategy?

Attracts online traffic

Inbound marketing typically costs less per lead than traditional outbound marketing methods such as cold calling, direct mail, or print advertising.

Appeals to today's buyers

Inbound marketing focuses on providing valuable and relevant content that appeals to your target audience, rather than interrupting them with irrelevant messages.

Builds trust

Inbound marketing helps you build trust with your target audience by providing valuable and informative content that positions you as a knowledgeable and helpful resource.

Connects with your targets

Inbound marketing allows you to reach your target audience where they are spending time online, such as social media, blogs, and search engines.

Measureable

Inbound marketing is highly measurable, allowing you to track the success of your campaigns and adjust your strategies accordingly.

Achieves business goals

Whether your goal is to generate leads, build brand awareness, or increase website traffic, inbound marketing can help you achieve your goals and grow your business.

Not all Inbound Strategies are created equally.

Inbound marketing strategies vary and success depends on factors such as content quality, audience relevance, budget, goals, and more. The best strategies are well-researched, tailored to the target audience, and designed to achieve specific business objectives.

Why engage AIM to deliver fresh strategic thinking for a game plan you can execute yourselves or with our team (whatever suits you best)?

    25+ years experience reviewing, deploying, using and managing a wide range of inboiund marketing and sales technology

    Way ahead of our time with a passion for inbound tech that continues today as we launched as Australia's first truly integrated marketing agency back in 1998 under the name Tolemy (and became one of Adobe's. Meta's and HubSpot's first Partner agency's in Australia in 2012 - well before they were even here).

    Excellent team of designer and developers that can scale as we need so we rarely hit bandwidth issues.

    Delivery guarantees that ensure you are 100% delighted with the final product delivered on time and to budget.

    Quality as we work with you on the development strategy through to all detail across visual design, code, implementation and integration so it looks great, works great and provides a better soluton for your organisation.

    We have the developers in our experienced virtual team with the tech application, database, CRM, CMS and coding knowledge we need to produce brilliantly without being contrained by bandwidth, including an ex-Google employee for when you really want your development to shine and rank online.

    We make you look fantastic as we work with you to create a custom piece of interactive content, feature, site or app that works exactly as you want, when you want, and where you want.

    Precise quoting and budget management so you get no surprises at the end when the invoice rolls in.

    Pay nothing until the project is delivered to your 100% delight. That's right. Nothing. No 'progress' payments. We're in it with you and will not invoice until the product is delivered.

    Professional communication so you know the status of our work and progress through the development at all times. Now you have answers for the boss and the project team at all times.

Is your Inbound Strategy and Game Plan genuinely contributing to your all-important Revenue Funnel?

Let's take a look at your Inbound Strategy and Game Plan and we'll show you how we can specifically help you improve the way they work and contribute to your growth.

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