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Create the bait that creates the leads.

Using inbound digital content in your revenue funnel drives growth by attracting and engaging prospects with valuable and relevant content, establishing thought leadership, building trust, and nurturing leads, resulting in increased conversions and revenue generation.

What is Inbound Content Development?

Inbound content development is a crucial aspect of inbound marketing. It involves the creation and distribution of valuable, relevant, and informative content that helps attract and engage target audience, build trust, and eventually drive conversions. This content can take various forms such as blog posts, infographics, videos, whitepapers, and e-books, and is designed to educate and inform the target audience, provide solutions to their problems, and ultimately drive them towards making a purchase.

Modern Office Workers

Inbound content development is an ongoing process that requires a deep understanding of the target audience, their needs and challenges, and aligning the content with the overall inbound marketing strategy. The goal is to create a positive customer experience that supports the sales and marketing process and drives long-term business growth.

Why Inbound Content Development?

Attracts online traffic

Inbound content development is designed to attract potential customers who are actively searching for information related to your products or services.

Builds brand authority

By providing high-quality, relevant, and informative content, inbound content development helps establish your brand as a trusted authority in your industry.

Improves search engine visibility

Good inbound content development is optimized for search engines, helping you rank higher in search engine results pages and reach more of your target audience.

Nurtures leads

Inbound content development provides a way to engage with potential customers and nurture them through the sales funnel, leading to higher conversion rates.

Enhances customer engagement

By providing valuable and relevant content, inbound content development helps engage with your customers and improve customer satisfaction.

Supports other marketing efforts

Inbound content development supports other marketing efforts, such as email marketing, social media marketing, and search engine optimization, helping you achieve your overall marketing goals.

Not all Inbound Content Development is created the same.

Inbound content development varies in its quality and effectiveness. The best inbound content is tailored to the target audience, provides valuable information and insights, and is optimized for search engines and other digital channels. Successful inbound content is well-researched, carefully planned, and designed to support specific business goals and objectives.

Why engage AIM to plan, create, launch and manage your lead-generating online content?

    25+ years experience reviewing, deploying, using and managing a wide range of inboiund marketing and sales technology

    Way ahead of our time with a passion for inbound tech that continues today as we launched as Australia's first truly integrated marketing agency back in 1998 under the name Tolemy (and became one of Adobe's. Meta's and HubSpot's first Partner agency's in Australia in 2012 - well before they were even here).

    Excellent team of designer and developers that can scale as we need so we rarely hit bandwidth issues.

    Delivery guarantees that ensure you are 100% delighted with the final product delivered on time and to budget.

    Quality as we work with you on the development strategy through to all detail across visual design, code, implementation and integration so it looks great, works great and provides a better soluton for your organisation.

    We have the developers in our experienced virtual team with the tech application, database, CRM, CMS and coding knowledge we need to produce brilliantly without being contrained by bandwidth, including an ex-Google employee for when you really want your development to shine and rank online.

    We make you look fantastic as we work with you to create a custom piece of interactive content, feature, site or app that works exactly as you want, when you want, and where you want.

    Precise quoting and budget management so you get no surprises at the end when the invoice rolls in.

    Pay nothing until the project is delivered to your 100% delight. That's right. Nothing. No 'progress' payments. We're in it with you and will not invoice until the product is delivered.

    Professional communication so you know the status of our work and progress through the development at all times. Now you have answers for the boss and the project team at all times.

Is your Content genuinely contributing to your all-important Revenue Funnel?

Let's take a look at your all-important content and we'll show you how we can specifically help you improve the way it works to contribute to growth.

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