Conversion rate optimisation (CRO) is an important aspect of any B2B business's digital marketing strategy. The goal of CRO is to increase the percentage of website visitors who take a desired action, such as filling out a form or making a purchase.
Here are 10 CRO stats from HubSpot that every B2B business should know:
The average conversion rate for B2B websites is 7.6%. (HubSpot)
The use of forms on landing pages can improve conversion rates by up to 160%. (HubSpot)
Adding a video to a landing page can increase conversion rates by up to 80%. (HubSpot)
Using personalised images can improve conversion rates by up to 42%. (HubSpot)
Including customer testimonials on landing pages can improve conversion rates by up to 34%. (HubSpot)
The use of lead magnets, such as ebooks or webinars, can increase conversion rates by up to 41%. (HubSpot)
Adding a call-to-action (CTA) to every blog post can improve conversion rates by up to 7%. (HubSpot)
The use of personalized emails can improve open rates by up to 29% and click-through rates by up to 41%. (HubSpot)
The use of live chat on a website can increase conversion rates by up to 20%. (HubSpot)
The use of exit-intent popups can increase conversion rates by up to 15%. (HubSpot)
In conclusion, these 10 CRO stats from HubSpot show the importance of utilising CRO in a B2B business's digital marketing strategy. By utilising these tactics, businesses can optimise their website and improve their conversion rates, resulting in increased revenue and success.
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